Growing a Successful Orthopedic Practice

The Growing a Successful Orthopedic Practice Podcast features can’t miss interviews, insights, tips and tactics from orthopedic leaders around the U.S. Join us every episode to hear from fellow physicians, medical practice administrators and staff as we break down current issues affecting the industry and share real stories from guests on their way to growing a successful orthopedic practice. Topics of the show are geared specifically for orthopedic practice administrators and surgeons and include reimbursement, marketing, employee engagement, technology, HR, budgeting, strategy, and everything in between.

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Growing a Successful Orthopedic Practice

Savvy Marketing Trends for 2021

December 10, 2020 • IMG • Season 1 • Episode 12

In this episode of the Growing a Successful Orthopedic Practice Podcast, Corey Gehrold, Vice President of Client Strategy at Insight Marketing Group, joins Keith Landry, to discuss savvy marketing trends for 2021.

Gehrold says the top issue on patients’ minds is their safety while visiting your office, and your marketing efforts should consistently explain the safety protocols you have in place.

There are several marketing trends for physicians and practice managers to hone in on for 2021.

Tune in to discover:

Specific ways to create video-driven social media content to connect with patients
Strategies to consistently engage patients and employees to show you care
Why digital advertising is now a must-use tool for your marketing plan
Having high star-ratings in reviews will bring more money into your practice

About Corey Gehrold

Corey Gehrold, Vice President of Client Strategy at Insight Marketing Group, spent the last 13 years successfully marketing medical practices via traditional, virtual and inbound marketing methods. He is an expert on digital advertising and incorporating data into your team’s marketing plan. Corey enjoys innovative marketing, strategic discussions, copy writing and rooting for the Orlando Magic.

About Keith Landry

Keith Landry is Director of Public Relations at Insight Marketing Group. Keith has been a public relations consultant since 2010. He has more than 26 years of experience as a news anchor, news reporter and public affairs show host, which he uses to implement innovative public relations strategies for medical practice clients.